Free shipping over 399 SEK - Orders before 11.00 are shipped the same day

Privacy Policy

Privacy Policy

Your privacy is important to us at By Billgren. In this privacy policy we describe what personal data we collect, why we process it, how long it is stored and what rights you have.

The policy applies when you visit bybillgren.com, shop with us, contact our customer service, subscribe to our newsletter, participate in competitions or otherwise use our services.

1. Data Controller

BY BILLGREN AB, corporate ID number 559169-9854, is the data controller for the processing of your personal data.

Contact details:
 BY BILLGREN AB
 East Förstadsgatan 2
 211 31 Malmo
 Email: [email protected]
 Phone: +46 406 213 344

2. What personal data do we collect?

We collect personal data that you provide to us, for example when you make a purchase, contact us, sign up for our newsletter or participate in a competition or campaign.

We may process the following data:

Contact details
 Name, address, email address and telephone number.

Order and purchase information
 Information about which products you have purchased, order number, delivery details, payment method, any engraving text and information needed to handle returns, complaints or customer service matters.

Payment information
 When you make a purchase, necessary information is shared with our payment providers. Payment details, such as card details or bank information, are handled by the payment provider you select at checkout. When paying by invoice, social security numbers may be processed by the payment provider.

Communication with us
 Information you provide when you contact our customer service via email, phone, chat, social media or other contact methods.

Marketing information
 Information such as email address, name, purchase history, campaign interactions and preferences, for example if you subscribe to our newsletter or participate in a campaign.

Technical information and web data
 When you visit our website, we may collect technical information about your device, browser, IP address, browsing history, click behavior, and how you use the website. This is done, among other things, through cookies and similar technologies.

3. Why do we process your personal data?

We process your personal data to be able to give you a safe, smooth and personal experience at By Billgren.

We use the data to:

  • handle and deliver your order
  • receive payment and administer invoices
  • send order confirmation, delivery information and other important information about your purchase
  • handle returns, exchanges, complaints and customer service issues
  • answer questions and provide personal service
  • administer newsletters, offers and campaigns
  • conduct competitions and distribute prizes
  • show relevant product recommendations and personalized offers
  • improve the website, customer experience and our services
  • analyze purchases, traffic and user behavior
  • prevent fraud and abuse
  • comply with legal obligations, such as accounting requirements
  • establish, assert or defend legal claims

4. Legal basis for processing

We process your personal data based on various legal grounds according to GDPR.

Fulfillment of contracts
 When you shop with us, we need to process your information to be able to complete the purchase, deliver your order and handle any returns, complaints or customer service matters.

Legal obligation
 Certain information needs to be saved so that we can comply with laws and regulations, such as the Accounting Act.

Legitimate interest
 We may process personal data when we have a legitimate interest, for example to provide customer service, improve our website, analyze sales, prevent fraud and send relevant marketing to existing customers.

Consent
 In some cases, we process your data based on your consent, for example when you accept certain cookies or actively sign up for newsletters. You can withdraw your consent at any time.

5. Newsletter and marketing

If you sign up for our newsletter, we will use your email address and any other information you provide to send you inspiration, offers, product news and promotions from By Billgren.

We may also use information about previous purchases and how you interact with our mailings to customize the content so that it is more relevant to you.

You can unsubscribe from newsletters and marketing emails at any time via the link at the bottom of each email. You can also contact us at [email protected] if you would like help ending the mailing.

Even if you unsubscribe from marketing, we may still send you important information related to your purchases, such as order confirmations, delivery information, or information about an ongoing customer service issue.

6. Competitions, promotions and offers

When you participate in a competition, promotion or offer, we may process the data needed to administer the participation, contact winners and deliver any prize.

This may include, for example, name, email address, telephone number, address and information related to the competition or campaign.

7. Cookies and web data

We use cookies and similar technologies to make the website work, to improve your experience and to analyze how our website is used.

Some cookies are necessary for the website to function, such as for shopping cart and checkout. Other cookies are used for analytics, personalization and marketing. These are only used when there is a legal basis, such as consent where required.

You can change or revoke your cookie settings yourself via the website's cookie settings or in your browser.

8. Who do we share your information with?

We never sell your personal information.

However, we may share personal data with trusted partners and suppliers when necessary to enable us to operate our business and deliver our services to you.

It could be, for example:

  • payment providers
  • freight and logistics company
  • e-commerce platforms and IT suppliers
  • newsletter and marketing system
  • analysis tool
  • customer service and communication tools
  • accounting and financial services
  • authorities, if we are required by law

These suppliers may only process your data in accordance with our instructions and for the purposes for which they are engaged.

9. Transfer outside the EU/EEA

Some of our suppliers or systems may process personal data outside the EU/EEA. If such a transfer occurs, we ensure that appropriate safeguards are in place under applicable data protection legislation, such as the EU Commission's standard contractual clauses or other approved transfer mechanisms.

10. How long do we store your data?

We do not store your personal data for longer than is necessary for the purpose for which it was collected.

This means, for example, that:

  • order and payment information is saved for as long as necessary to process the purchase and meet accounting requirements
  • Customer service cases are saved as long as necessary to be able to help you and follow up on the case.
  • Newsletter data is saved until you unsubscribe or ask us to delete the data.
  • Data related to competitions is saved for as long as necessary to carry out the competition and manage any winnings.
  • data necessary for legal claims may be stored for as long as is necessary to establish, exercise or defend such claims

When the data is no longer needed, it is deleted or anonymized.

11. How do we protect your data?

We protect your privacy and work to ensure that your personal data is handled safely and securely.

We use technical and organizational security measures to protect the data against unauthorized access, loss, modification or dissemination. Only people who need the data to perform their jobs have access to it.

12. Your rights

You have several rights under data protection legislation. Among other things, you have the right to:

  • get information about how we process your personal data
  • request access to the data we process about you
  • request correction of incorrect or incomplete information
  • request deletion of your data
  • request restriction of processing
  • object to processing based on legitimate interest
  • object to direct marketing
  • request data portability in certain cases
  • withdraw consent when processing is based on consent

If you would like to exercise any of your rights, please contact us at [email protected] .

We may need to ask you to confirm your identity before we can process your request. We will respond to your request in accordance with applicable data protection legislation.

13. Complaints

If you think we are processing your personal data incorrectly, please contact us so that we can help you.

You also have the right to file a complaint with the Swedish Data Protection Authority, IMY, which is Sweden's data protection supervisory authority. IMY recommends that you first contact the organization that processes the personal data before filing a complaint.

14. Changes to this Privacy Policy

We may update this privacy policy as necessary, for example if we change how we process personal data or if legal requirements change.

The latest version is always published on bybillgren.com.

15. Contact us

If you have any questions about this privacy policy, how we process your personal data or want to exercise any of your rights, you are always welcome to contact us.

BY BILLGREN AB
 East Förstadsgatan 2
 211 31 Malmo
 Email: [email protected]
 Phone: +46 406 213 344

Last updated: May 11, 2026