our STORY

WELCOME TO THE CREATIVE WORLD OF BY BILLGREN

Johan Billgren, founder of by BILLGREN, is driven by an urge to create. From an early age he has explored the possibilities within different fields such as music, fashion and corporate business. by BILLGREN men's jewellery & watches was founded on the belief that trendy, fashionable styles shouldn’t break the bank - he challenge the industry by delivering premium watches and men's jewellery - with great value for money.

ACCESSORIES FOR EVERY OCCASION

by BILLGREN designs watches, bracelets, necklaces and rings for men. All our designs and jewellery product development takes place in our creative studio in Malmö, Sweden. This is where the magic happens. Our vision is to create accessories with wide-ranging appeal that you can wear whoever you are and wherever you're located in the world.

Regardless the occasion, your outfit or current mood, the by BILLGREN style will appeal to almost everyone with a sense for modern and classic design. Herein lies the success of by BILLGREN: it is men's accessories, that men actually want to wear. Discover the world with us!

TO MAKE THE WORLD A BETTER PLACE

By Billgren are commited to save our nature and to stop the extinction of our wildlife. We support The Perfect World Foundation. Read more about our donations here

OUR WATCHES

by BILLGREN delivers premium, Scandinavian-designed quality watches. The watches are perfectly classic and modern at the same time. With a selection from straps in italian leather to the gold or silver mesh, they’ll never go out of style. Japanese Miyota Movement or Swiss ISA Movement, water resistant 5ATM or 10 ATM and sapphire crystal glass - what more could you ask for? The watches are available in three designs: Gustaf and Douglas.

MIX N' MATCH

Accessories really make a statement and actually allow you to play around with your style at any given moment. Highlight your distinctive style by mixin' and matching our bracelets and watches.